Vanilla Sky Enterprise / Commercial Concepts
Lil CD
Independent Commercial Concept
A jingle becomes a character. A character opens the door to an adventure.
Featuring the comic-book cover introducing Lil CD’s adventures.
From sound to story.
INFARED’s original jingle, “It’s Gotta Be Canada Dry,” supplied the musical starting point. Loop Spellberg developed the visual concept, character and storyline, bringing the song to life through AI-assisted production and Final Cut editing.
This independent pitch demonstrates Vanilla Sky Enterprise’s approach to character-driven commercials: connecting music, visual identity and cinematic storytelling in one creative world.
Original jingle, songwriting and performance: INFARED
Visual concept, character development and production: Loop Spellberg / Vanilla Sky Enterprise
Independently developed pitch concept. Not an official Canada Dry campaign; no affiliation or endorsement is claimed.
Give your brand a world of its own.
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